Journal Publishing Became a High Profit Business in Three Easy
Steps
STEP 1 – The Great Journal Publishing Consolidation – "Controlled Digital
Distribution with DRM is now affordable!"
STEP 2 – The Big Bundle Deals – "Get more digital titles for what you are
paying a la carte!"
STEP 3 – Full-scale Monopolies – 20 years of large price increases
Researchers can help in two ways: 1) by using alternatives more and more
often until the publishers stop raising prices aggressively; and 2) by helping to increase the
benefit of each dollar the library spends on publishers by better utilizing the content. If you
would like to help, please read the following.
Publishing Monopolies get their power from Copyright Laws. The Copyright
Lawmakers foresaw the future and created Copyright Law Limitations,
but scientists and libraries seldom use these limitations laws, perhaps because the limitations
laws require continued purchases of printed journals and books and because the laws were designed
to avoid overuse by requiring a manual process in order to make each free
digital copy. For example, the three most beneficial Digital Copyright Law Limitations
today, Digital Interlibrary Lending, Digital Self-serve Copying,
and Digital Public Display, each have physically limiting requirements.
- Legal Digital Interlibrary Lending requires library staff to re-digitize
each article requested, no matter how many times an article is requested.
- Legal Digital Self-serve Copying limits library patrons to digitizing only a
single article from a journal or a small excerpt from a book.
Note: It is also illegal for Interlibrary Lending and
Self-serve Digitizing to be performed in a production manner or in any way
that would eventually result in the user having a complete copy of a whole journal issue or
book.
- Legal Digital Public Display (e.g., iFence and
iReserves) requires that the
display device (e.g., a computer screen) be "at the place where the copy is located,"
provided no more copies are concurrently displayed than are owned by the library and inside
the library.
Interlibrary Lending and Self-serve Digitizing have been
referred to as "library superpowers" because the digital copies can be kept
forever. Public Display can increase utilization of Interlibrary Lending and
Self-serve Digitizing, if implemented with an advanced discovery system that makes it easy for
library patrons to find relevant content then read it to be sure they want a digital copy.
Public Display is also very transformative for libraries.
Public Display allows libraries to become truly Hybrid Digital &
Print institutions. While in the library, all library print collections items that are
in the library, including journals, monographs and books, can legally be viewed by anyone in the
library. There are two easy ways an academic library can populate their iReserves
and iFence 'digital extensions' to their print collections.
For Researchers
A library iFence can be automatically populated with digital copies of print journal articles that
are made during the ILL fulfillment process. As is commonly experienced, articles that have been
ILL requested are likely to be requested again. Researchers can occasionally visit the library,
and using the free MyDocs app, perform a SearchMATCH with fifty pages of their personal research
and some core articles from their PC, tablet or phone, instantly see and review the most relevant
articles, and when desired, press a button to make an ILL request to read the article outside the
library and keep forever. If your library offers digital ILL, it is very likely that it can
easily be implemented – about 95% of all digital ILL is performed using systems made and provided
by our organization.
For Faculty
Library iReserves can easily be populated with digital copies of reserves items – it takes as
little as three minutes to digitize several chapters of a book and add it to iReserves. Your
students will have instant digital access to the content that you place on reserves while they
are in the library. Multiple students can simultaneously access the digitized reserves content
provided there are as many physical copies of the item on reserves as there are students
attempting to access it. Also, if your students encounter some content they would like to study
outside the library and/or keep forever, they can push a button, adding the content to a 'KIC
Scan List' in the free MyDocs app. Before they leave the library, they can scan the content at a
KIC near the reserves desk.